There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It's like they wait for you to get all of your ducks in a row and then unleash an update that changes everything. Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.
When it comes to writing search engine optimized content, it all starts with the selecting the right focus keyword(s). This is why the SEO Content Editor comes with a built-in keyword suggestion tool. Add the main subject / focus keyword for your article and use the “get suggestions” button to generate an overview of related to keywords so you can compose a keyword theme for your blog post, service or product page. The tool enables you to select a primary focus keyword and secondary keywords from multiple sources.